Archives for February 2018

Design Frameworks

My favorite design principle to learn about was the Biomimicry Framework. My favorite part of it was how inspirational the framework was — instead of giving people specific boxes to check, I think it challenges its participants to think outside the box and model their designs and companies after Nature and all it can do. […]

Consumer Wisdom Reflection

I thoroughly enjoyed our class discussion of consumer wisdom and the five facets of Professor Luchs’ consumer wisdom theory. I think it made our discussion super easy to engage in – with a professor who is passionate about his research and takes the time to teach his students what he’s publishing, I think that made […]

The Wise Consumer

Products: Electric car – I think this type of purchase is a no brainer. As most people use their cars to drive around town or run quick errands, I think a fully electric car that can get charged to use around your town is a product a wise consumer would be willing to splurge on. […]

Design Thinking Bootcamp

One of the most valuable lessons I learned during our innovation bootcamp was learning about “bias towards action.” This particular point resonated with me, as I felt myself getting frazzled or anxious when Professor Luchs asked us to move onto the next step in design thinking, before I felt I had fully finished the previous […]

The Business Perspective

After our discussion about businesses, I became slightly more optimistic about the future of corporations and the future of our world. I think that corporations are transitioning towards being more sustainable because we are so much more global than before – we, being the world’s leading corporations and companies. For example, while applying around for […]